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b8ta Japan operates physical stores where customers can discover and try out a curated selection of products, ranging from the latest gadgets and IoT devices to cosmetics and lifestyle items. These stores are designed to be interactive spaces where shoppers can engage directly with products, often before they are widely available in the market.
Opportunities for customers to physically interact with and test the products
Access to both quantitative data (e.g., foot traffic, dwell time) and qualitative feedback from customers
Assistance from store staff, known as 'b8ta testers' who are trained to explain and demonstrate the products to customers
Brands pay a monthly fee to display their products in b8ta stores.
Assistance from store staff, known as 'b8ta testers' who are trained to explain and demonstrate the products to customers.
Access to high-end fashion at a fraction of the purchase price
Opportunity to try different styles and brands regularly.
Supports sustainable fashion practices by reducing the demand for fast fashion
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